Apple has an iPhone problem, and with a new, and finally in a open, it’s only gotten worse. I’ve been observant this for (actually, we ).
Trouble began in 2017 when Apple skipped over a iPhone 9 to recover dual 8s and a “10”, a tenth anniversary phone. But in so fixing a iPhone X — and following it adult within 2018 — Apple has combined a sputter outcome that creates me scrunch my brow and consternation aloud, “What a hell, Apple? What can presumably come next?”
The initial emanate is a X. It looks like an “ex,” though we have to contend it as a “ten” or else all a fanboys and fangirls will scream during you. That kinda creates clarity when a X stands alone. But when we mix it with an S, an R and an S Max, a mind takes over and we get a iPhone “excess,” a iPhone “ex are” and a “excess max” (and really, that only sounds like exaggeration). Best box scenario, your “ten ess” transmutes into “tennis”, a excellent diversion on a court, though a unequivocally bad name for a phone.
The second problem arrives when we consider about a emanate of succession. I’ve been observant for a while that a “X” is an critical branding change for Apple, one that represents a aloft row of iPhone than a ones that preceded it. The X represents Apple’s rebranded iPhone with secure infrared face clear technology, no home symbol and state-of-the-art hulk screens. The X code is a pricier lineup than before, and it’s easing we steadily, purposefully, into.
So what logically comes after a iPhone XS, a lynchpin of a new iPhone X family? Oh, didn’t we know? The iPhone X is radically no more. Apple, that creates it a truly one-year book phone as distant as approach sales from Apple are concerned. You’ll still be means to buy it by carriers and third-party retailers, during slightest while stream reserve last.
Apple could follow adult a iPhone XS — where “S” delineates a teenager ascent — with a iPhone 11. Or is that a iPhone XI? Would that make 2020’s phone a iPhone XIS? (“iPhone Ziss”?) No way; what a fear show.
Well, what about simply job it a “iPhone X (2020)”? Apple’s finished this before with iPads and MacBooks and nonetheless we don’t like it, we’ve schooled to accept it, even if it does emanate outrageous amounts of confusion. (“Which iPhone do we have?” “Uh, a iPhone one?”)
Apple could also only lift on with a maddeningly fallacious new fixing convention. (Seriously, what does a R in iPhone XR even mean? “Reduced”?) Perhaps 2019 will move us a iPhone XRS or a iPhone X2. But afterwards would a following year breed a iPhone X2S?
Or maybe subsequent year we’ll finally get that rumored stylus-friendly iPhone during a tip end. That could be a “iPhone X Pro,” during least.
Then again, Apple could always chuck us for a loop and finally move a iPhone family in line with Apple’s adore of California geological name-places and call a subsequent flagship phone a iPhone Tahoe, to counterpart.
I skip a comfortable certainty of a judicious fixing structure, where Ses follow integers and all is good in a universe. As distant as destiny iPhone names go now, it’s still a dauntless — and treacherous — new world.