It’s been dual years given Amazon revamped a Fire TV Stick, an HDMI dongle using an entertainment-centric various of a retailer’s Fire OS handling system, and a inserted months have seen a launch of both Google’s Chromecast Ultra and Roku’s Streaming Stick+. The dual expostulate resolutions adult to 4K and support high energetic operation (HDR) standards, that gave them a leg adult on a Seattle company’s long-in-the-tooth hardware. But a tradesman is fighting behind today.
Amazon this morning debuted a Fire TV Stick 4K, a top-to-bottom modernise of the Fire TV Stick that supports 4K Ultra HD (UHD) in HDR formats including Dolby Vision and HDR10+. That’s not all — it also announced currently a new Alexa Voice Remote that leverages “multidirectional” infrared tech, Bluetooth, and a cloud-based backend to authority TVs, receivers, HDMI switchers, and more.
“We’ve listened to a business and pushed to broach a finish 4K resolution they are looking for, all within a compress hang form factor,” Marc Whitten, clamp boss of Amazon Fire TV, said in a statement.
Fire TV Stick 4K
The new Fire TV Stick 4K looks matching to a predecessors from a outside, though it’s a opposite story underneath a hood. Whitten pronounced a group designed an “entirely new” receiver record that, in tandem with an 802.11ac Wi-Fi chip, optimizes for a “best probable streaming experience” while minimizing a impact of wireless congestion. Joining a radio is an upgraded quad-core, 1.7GHz processor Amazon claims is 80 percent “more powerful” than a chip in a customary Fire TV Stick.
Much like a Fire TV Cube, previous-gen Fire TV Stick, and Fire TV Edition televisions from Toshiba and Insignia, a Fire TV Stick 4K takes full advantage of a Amazon Appstore’s thousands of channels, apps, and Alexa skills. (Across Netflix, Prime Video, Hulu, Starz, Showtime, CBS All Acess, and others, there’s some-more than 500,000 cinema and TV shows on tap, Amazon says.) And when interconnected with a recently announced Fire TV Recast, a multi-tuner TV DVR with adult to 1TB of built-in storage, it provides entrance to giveaway over-the-air TV.
Gallery: Fire TV Stick 4K
As we competence expect, a Fire TV Stick 4K plays easily with Amazon’s Echo orator lineup. Asking Alexa a doubt that includes Fire TV automatically links it to your Echo — that is, presumption we usually have one Fire TV device purebred to your account. Otherwise, you’ll have to configure things manually.
Alexa Voice Remote with Device Control
The Fire TV Stick 4K competence be a showstopper of today’s unveiling, though a new Alexa Voice Remote is intriguing in a possess right.
Its IR conductor — a same inside a standard radio remote — is concordant with “tens of millions” of Fire TV inclination (including a latest-gen models, of course) and a tens of thousands of sound bars, TVs, and AV apparatus that accept IR commands. Those can be tranquil with voice commands around a remote’s built-in microphone, or with dedicated power, volume, and tongue-tied buttons.
Gallery: New Alexa Voice Remote
Amazon didn’t spell out a technical sum in a press release, though a remote is drumming a same multiple of cloud and IR that powers a Fire TV Cube’s device control features.
Coinciding with a Fire TV Stick 4K and new Alexa Voice Remote’s launch, new apps from AE, AMC, Sony Crackle, Hallmark Movies Now, HBO Now, History, IFC, Lifetime, and VH1 offer extended voice controls that support rewinding, quick forwarding, and simple navigation.
The Fire TV Stick 4K is accessible for preorder starting during $50 (or $90 if we buy two), and starts shipping Oct 31 in a U.S. and Canada; Nov 14 in a U.K., Germany, and India; and by a finish of a year in Japan. It’s also accessible as partial of a gold with a Echo Dot for $80, or with a Fire TV Recast and a 35-mile HDTV receiver for $250.
The new Alexa Voice Remote, that is also accessible for preorder, costs $30. It starts shipping on Oct 31 in a U.S. and Canada, with sales in a U.K., Germany, and India to follow on Nov 14 (and Japan after in a year).
An Amazon Fire TV Cube SKU with a updated Voice Remote starts shipping Oct 31 for $120.
To pacify a pot, Amazon is throwing in 3 giveaway months of Amazon Music Unlimited, a song streaming and find service, for “eligible customers” in a U.S., U.K., Germany, and Japan who collect adult a Fire TV device.
With a Fire TV Stick 4K, that costs $20 reduction than a Roku Streaming Stick+ and Chromecast Ultra, Amazon is looking to take stick position in a streaming set-top segment.
According to investigate organisation eMarketer, Roku is a tip connected-TV code in a U.S. with over 38.9 million users a month, followed by Chromecast (36.9 million) and Fire TV. (Amazon says there are 25 million active Fire TV users worldwide.) Assuming stream marketplace army reason sway, it forecasts that Amazon will only about double a implement bottom by 2021.
In total, 168.1 million U.S. consumers will watch streaming video around a connected TV device this year, according to a firm, adult 10 percent from 2016.