Home / Technology / Android creator Andy Rubin has a new devotee for his startup — Amazon

Android creator Andy Rubin has a new devotee for his startup — Amazon

Andy Rubin Essential Phone
Andy Rubin, a creator of Android, holding adult a PH-1
smartphone, done by Essential, his startup.

Brian Ach/Getty

Essential, Andy Rubin’s new wiring startup, is removing ready
to exhibit some-more about a expected smartphone, even as it
announced it had an intriguing new backer: Amazon.

In a twitter on Wednesday, Rubin pronounced a association was in “mass
production” of a phone and that additional information would be
accessible subsequent week. He also posted cinema of a production

The association had been deceptive about when a $700 device, being
positioned as a aspirant to Apple’s iPhone and Samsung’s Galaxy
S8, would launch.

Earlier on Wednesday, Essential announced it had sealed a $300
million Series B turn of appropriation and disclosed a investors.
The volume wasn’t a warn — reports that a association had
lifted $300 million have
trickled out given June
— though a investors, that includes
Amazon, were.

In further to a smartphone, Essential skeleton to recover a smart
orator after this year to contest with Amazon’s Echo inclination as
good as with Google Home and Apple’s arriving HomePod.

Rubin, Essential’s owner and CEO, has pronounced a speaker, called
Essential Home, will be designed to correlate with various
smart-home ecosystems and that owners will be means to use
Amazon’s Alexa practical partner — or Alexa’s competitors,
Apple’s Siri and Google’s Assistant — to control it.

In a statement, Paul Bernard, a executive of corporate
growth during Amazon’s Alexa Fund, pronounced a association was looking
brazen to collaborating with Essential.

“Essential Products has a constrained prophesy and roadmap for
connected inclination that integrates voice record in novel
ways,” Bernard pronounced in a statement. “We are vehement to see
Alexa turn partial of that prophesy where interacting with
record is simple, helpful, and creates an interface that
others can build on and innovate.”

The PH-1 phone, Essential’s initial product, will be available
unbarred by Amazon’s web store, as good as Essential’s and
Best Buy’s websites, a association deputy said. The phone
will also be accessible by Sprint in a US and Telus in

In further to Amazon, Essential’s investors include: a Chinese
internet association Tencent; a Taiwanese production giant
Foxconn; a Australian sovereign-wealth account Future Fund;
Playground, Rubin’s startup incubator; a venture-capital firm
Redpoint; and a tech investors Vy Capital and Altimeter

Essential is Rubin’s initial large product association given he left
Google in 2014. Though it has nonetheless to launch a product, the
association has already seen a share of turmoil,
losing several pivotal executives
in new months.

Article source: http://www.businessinsider.com/essential-phone-debuts-next-week-amazon-invests-andy-rubin-2017-8