Apple (AAPL.O) pronounced on Monday it had sole some-more than 13 million iPhone 6s and 6s Pluses during their initial weekend on a market, environment a record for a marquee product.
The association kick a prior record of 10 million in sales for a prior era of iPhones in a initial weekend in 2014. This year’s formula benefited from a inclusion of a Chinese market, where regulatory problems behind a gadget’s entrance final year.
Analysts had approaching a association to sell 12 million to 13 million phones this past weekend.
“Customers’ feedback is incredible, and they are amatory 3D Touch and Live Photos,” Apple Chief Executive Officer Tim Cook pronounced in a statement. “We can’t wait to move iPhone 6s and iPhone 6s Plus to business in even some-more countries on Oct 9.”
Analysts had pronounced Apple was probably positive to set a new record for iPhone sales with a inclusion of China, that many design will shortly be a company’s largest market.
But a total announced on Monday advise Apple’s iPhone sales were adult overall, pronounced FBR Capital Markets comparison researcher Daniel Ives. He pronounced a sales total should palliate investors’ concerns about how Apple will transport amid mercantile misunderstanding in China.
“Demand out of China looks white-hot,” Ives said.
Moor Insight Strategy researcher Patrick Moorhead pronounced a sales total also suggested Apple seized some marketplace share from Samsung Electronics Co Ltd (005930.KS), a arch opposition in a smartphone market.
Apple pronounced a new iPhones would be accessible in some-more than 40 additional countries starting Oct. 9, reaching some-more than 130 countries by a finish of a year.
The iPhone 6s and 6s Plus arrived in stores on Friday, kicking off a sales cycle that will be scrutinized for signs of how most allure stays for a smartphone.
The association relies heavily on a sale of a flagship iPhones, that generated scarcely two-thirds of a income in a latest quarter.
Shares of Apple were down 1.5 percent during $112.97 in early trading.
(Reporting by Julia Love; Editing by Bernadette Baum and Lisa Von Ahn)