One word is all that is indispensable to conclude a open persona of BlackBerry CEO John Chen: optimistic. During an coming Friday on Fox Business News, Chen answered questions regarding to BlackBerry’s pierce into a Android ecosystem, and what it means for a destiny of a company. Since losing a widespread position in a mobile marketplace to a presentation of hold screens on a likes of iOS and Android-powered smartphones, BlackBerry has been struggling to keep aptitude and marketplace share. No one, not even a CEO of a beleaguered company, denies a market’s response to this partnership with Android will establish a trail of a handset manufacturer.
This many new upswing that has put BlackBerry behind in a headlines started with a proclamation that their subsequent mobile phone will be a Android-powered Priv. In response to being asked if a Priv was a “Hail Mary” pierce to keep BlackBerry in a mobile business, Chen replied, “I’m going to let a markets tell me. Hail Mary is a wrong word, (this phone) has been designed for a integrate of years” A Hail Mary tactic implies a final embankment effort, and Chen is saying that this is a well-planned out maneuver. In fact, behind in 2013 when Chen took on a purpose of CEO, he made a point to not order out a intensity Android solution.
As CEO, personification a purpose of a compatible optimist about a association unequivocally is partial of a pursuit description, though Chen is a realist too. He is not denying that if a Priv fails, BlackBerry might be forced out of a phone game, he has pronounced as many himself. Still Chen says, “We have each reason to trust this phone will be successful.” And because not? BlackBerry knows their debility in a complicated marketplace has been their miss of a populated and well-rounded app selection. Joining army with Android immediately eliminates that downfall. As well, BlackBerry’s confidence facilities set them detached from a offerings of other Android manufacturers. These facilities have been grown to support directly to their aim audience: enterprise.
It is loyal that a association is usually a shade of a powerhouse it once was, though it has never given up. Right now, BlackBerry has as good, if not a improved possibility than during any time in a past 5 years of reigniting seductiveness in a once ardent fan base. Perhaps many revelation of a company’s faith in a stream direction: Chen says a whole operation of products is already designed to follow a Priv. BlackBerry has positively proven they don’t give adult easily, and a lot of people are entertaining on this latest effort. It will be engaging to see if it is all adequate to chaperon in a splendid destiny John Chen envisions.