“Obviously, people wish someone that they like,” says Ms. Omero. “But this clarity that likability is a be-all and end-all of how electorate perspective possibilities is not unequivocally unchanging with how we try open opinion.”
A improved measure, she says, comes from tracking pursuit approval, consolation and a clarity electorate have that a claimant will quarrel for people like them. “There are copiousness of successful politicians out there who seem like they’re essay some-more to be tough fighters than huggy, baby-kissing kind of candidates,” says Ms. Omero.
Ahem, President Trump. Senator Mitch McConnell. Senator Ted Cruz. Senator Bernie Sanders.
You competence notice that they’re all men. That’s not surprising.
A whole body of academic research on “likability bias” shows it’s not adequate for womanlike leaders to be competent — they have to be likable, too. Take Representative Nancy Pelosi, for example. For years, she’s been a tip aim of Republicans in conflict ads, a conditions her opponents mostly charge to a fact that she’s a San Francisco liberal. But her homogeneous in a Senate, Chuck Schumer, is a magnanimous from Brooklyn and distant reduction targeted by Republicans.
Or take those comparisons between Ms. Warren and a “ghosts of Hillary Clinton.” They’re both blond. They’re both grandmothers. They’re both womanlike Democratic politicians. And they’re both lawyers. Other than that, it’s tough to see what, exactly, Ms. Warren and Ms. Clinton have in common.
For her part, Ms. Warren mostly refused to rivet with emanate of sexism or likability when we held adult with her on Capitol Hill today, dismissing a discuss as a distraction. “I’m going to keep fighting on a issues since we consider that’s what matters most,” she said.
But her group saw some a value in a conversation: On Wednesday, they sent out a fund-raising email with a theme line “likability.”