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Kanye West Serves as Co-Creative Director for Pornhub Awards — and Drops a New Song

Kanye West can now supplement Pornhub Awards to his ever-eclectic résumé.

The rapper co-creative destined a first-ever Pornhub Awards on Thursday evening, hold during a Belasco Theatre in Los Angeles and hosted by adult film star Asa Akira.

Rumors began to whirl on Monday that West, 41, was allegedly in talks to co-creative proceed a show. On Thursday, a deputy for a musician reliable to Vanity Fair, forward of a initial ceremony, that he and longtime co-operator Willo Perron would work together as a show’s artistic directors.

“Accessing his artistic astuteness in a worlds of design, production, music, photography, and apparel, West aims to benefaction a endowment uncover with a singular proceed and in a new light, minimizing a order between a open and a private,” a matter for a eventuality read.

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West designed many of a rite details, including a makeup and habit styling (featuring unreleased Yeezy apparel!) for a uncover — set in 6918 — and a “bespoke erotica-inspired endowment statue,” according to a statement. Following a show, a “Gold Digger” rapper surprise-dropped a Yeezy x Pornhub partnership — 5 sweatshirts honoring a night’s large winners Abella Danger, Mia Malkova, Lena Paul, Riley Reid and Kendra Sunderland as good as their categories. The tops are accessible for 24 hours on YeezySupply.com. (Images of a other sweatshirts are not protected for work.)

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In further to new merch, West also forsaken a profanity-laden new song, “I Love It” featuring Lil Pump, along with a Spike Jonze-produced strain video that also featured comedian Adele Givens. With a steady carol of “You’re such a f—in’ ho, we adore it (I adore it),” West raps about how he’s “a ill f—, we like a discerning f—” before charity to get his lady “that nip-tuck.”

(Editor’s note: The video next facilities pithy denunciation and passionate content.)

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Of course, West has been open about his adore of porn and a adult film attention in a past. In August, Jimmy Kimmel asked a rapper if his views on women had changed given he had daughters of his own. West replied, “Nah, we still demeanour during Pornhub.”

The rapper beamed as he discussed his favorite difficulty of adult videos, that he says are those that underline interracial couples as they simulate his and mother Kim Kardashian West‘s reality.

Article source: https://people.com/music/kanye-west-serves-as-co-creative-director-for-pornhub-awards-and-drops-a-new-song/