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Kindle wants to disappear

  • This print supposing by Amazon shows Amazon’s latest Kindle. Amazon says a new Kindle is 30 percent thinner and 20 percent lighter than prior Kindles. It’s also asymmetrical, with a hold on one side for one-handed reading.(Amazon around AP) ORG XMIT: NYDK303 / Amazon

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Will constant fans of e-books be peaceful to compensate inscription prices for dedicated e-readers? Amazon is about to find out.

The e-commerce giant’s latest Kindle is a smallest and lightest yet. But it’s also a many expensive, during $290 — roughly $100 some-more than a stream champ, a $200 Kindle Voyage. Now a association is betting a neat support and a cover that doubles as a rechargeable battery will attract dedicated e-book users to a eighth era device, called a Kindle Oasis.


Amazon pronounced a new Kindle is 30 percent thinner and 20 percent lighter than prior Kindles. It’s also asymmetrical, with a hold on one side for one-handed reading. (Lefties can usually flip a device over.)

The company’s goal? “To make a device disappear,” pronounced Neal Lindsay, clamp boss of Amazon Devices, so that people can review yet distraction.

The e-reader landscape has gifted a few tract twists given Amazon introduced a initial Kindle in 2007. Sales surged for a few years, yet started leveling off around 2012 as e-readers grew some-more commonplace. They even dipped somewhat in 2013 yet afterwards rose 3.8 percent to $3.37 billion in 2014, according to a many new stats accessible from a Association of American Publishers.

Although a marketplace has matured, it’s still a flourishing difficulty for Amazon year-over-year, a association says. (It doesn’t, though, recover sales figures.) Meanwhile, Amazon has launched several other devices, including a Kindle Fire tablets, Fire TV streaming hang and set tip box, and a Echo intelligent speaker.

But dedicated e-readers assistance expostulate e-book sales during Amazon, that publishes many itself around Kindle Direct Publishing. They can also offer as a gateway device that helps pull people to other products and deals on Amazon, including a Prime membership program.

“If we collect adult a Kindle and review a book, eventually that competence interpret into examination Prime present videos, fasten Prime, or shopping a earthy book,” pronounced R.W. Baird researcher Colin Sebastian.

Like prior Kindles, a Oasis facilities a black-and-white shade designed to make reading easier. It facilities dual batteries — one in a e-reader and another in a cover — that together widen a battery life to 9 weeks of “regular” reading or months on standby. The Oasis and a cover assign concurrently around one port.

You competence consternation because Amazon keeps creation some-more costly Kindles, given that they do a lot reduction than a normal tablet. In essence, they’re dictated to keep a perfectionist garland happy.

E-reader users are on their inclination 4 to 5 hours a week on average, pronounced Peter Hildrick-Smith, boss of a consulting organisation Codex.

They’re distant some-more dedicated than inscription readers, who usually conduct about an hour a week.

Article source: http://www.timesunion.com/business/article/Kindle-wants-to-disappear-7246772.php

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