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Microsoft creates confidant pierce into pot biz

SAN FRANCISCO — As watershed attention moments go, this one could be defining.

Microsoft is welcoming pot correspondence association Kind Financial onto a Azure Government cloud platform, marking a legitimizing initial for a authorised cannabis business while positioning a record hulk at the vanguard of a potentially remunerative new industry.

Los Angeles-based Kind, that provides seed-to-sale tracking solutions, had been a blurb customer of Microsoft’s Azure cloud given a 2014 debut. But after scarcely 9 months of talks with Microsoft officials, Kind CEO David Dinenberg got the word his company would be promoted to Azure Government, a apart cloud height whose confidence and correspondence protocols are geared toward entities that correlate with sovereign agencies.

“Thanks to Microsoft’s outrageous reach, it’ll be easier for us to aim each state with a correspondence solutions,” says Dinenberg. “It’s a win-win for both of us as some-more states demeanour to legalize medical marijuana.”

Kimberly Nelson, executive executive of Microsoft’s state and internal supervision solutions division, pronounced in a matter that “Kind agreed that Azure Government is a usually cloud height designed to accommodate supervision standards for a closely regulated cannabis correspondence programs and we demeanour brazen to operative together to assistance a supervision business launch successful regulatory programs.”

For Microsoft, welcoming a cannabis-focused information government association onto a specialized cloud points to a energetic meditative entrance out of a bureau of CEO Satya Nadella, who is dual years into his devise to focus divided from a exploding program chartering indication and toward a cloud- and mobile-first business.

Last week, Microsoft made a $26-billion gamble on veteran networking site LinkedIn, whose squeeze is directed during bolstering a goal to make a apartment of Office products a contingency for craving customers. While assisting Kind start a Government Solutions arm around Azure Government is tiny potatoes by comparison, there is are no doubt that being initial into a flourishing zone could infer remunerative for Microsoft down a road.

In 2015, pot sales strike $5.7 billion, though are approaching to burst to $22 billion by 2020, according to attention analytics organisation New Frontier.

“Its definite that Microsoft’s seductiveness in this attention shows we are maturing,” says New Frontier CEO Giadha DeCarcer. “Not usually will a notice of companies in a cannabis space urge outwardly as a outcome of this news, though it’ll also meant that everybody from Mom and Pop businesses to sophisticated multinationals will see their opportunities improve.”

Currently, 25 states have ratified medical pot use, trimming from Alaska to Washington. The seismic change for a attention is approaching to come when states opt to legalize recreational use. So far, usually a handful have — including Colorado and Oregon —  but this tumble 5 more states, including pivotal California, are approaching to opinion on a matter.

Much like ethanol and tobacco, pot is a federally regulated piece whose sale contingency be rigorously tracked and catalogued. Companies such as Kind offer end-to-end solutions that offer marijuana-related businesses, regulatory agencies and financial institutions a approach to correlate while remaining agreeable of state and sovereign regulations.

“I can’t put into a difference a responses I’ve been removing from others in a industry,” says Dinenberg. “We are all clamoring for credibility, and this done everybody smile.”

Follow USA TODAY reporter Marco della Cava on Twitter: @marcodellacava

Article source: http://www.usatoday.com/story/tech/news/2016/06/17/microsoft-makes-bold-move-into-marijuana-biz/86034484/