Whether it’s Hillary Clinton’s intrepid personality stance, Steve Jobs’ pointed grin or Lady Gaga posing in a stimulating bra with cherry lips to match, there’s one doubt TIME agreement photographer Marco Grob poses in his arriving book Money People Politics. “Why do we have a face we have?” he tells TIME. “And what happened in a lives that we lift them a approach we do? And what are a motives for people of power? Why do they wish a power?”

Money, People, Politics, Grob’s new book, facilities years of portraits of celebrities, politicians, innovators and amicable probity figures, many that have seemed in TIME. Grob’s portraits showcase aspects of his subject’s characteristics. The clearly unbending Ted Cruz, for instance, displays signs of life in a mural where his cowboy boots introduces a spectator to a some-more loose side of a politician. Grob uses elementary lighting techniques, including hand-held lights, and his premonition to optimize a time he has with his subjects. “I unequivocally do 3 or 4 frames and we pierce on,” he says.

Money, People, Politics is, in a way, Grob’s magnum opus of his work given he left his local Switzerland some-more than a decade ago and veered divided from his roots as a still-life photographer. “It was difficult,” he says of his preference to leave. “I cruise it one of a many sparkling and implausible times of my life, that’s for sure. Because we knew, even yet it was difficult, we was on a approach to what we unequivocally wanted to do.”

Grob hopes Money, People, Politics will concede people to take a glance inside his head. “It’s my perspective on a world,” he says. “I would like to take people along on that trip, on that crazy journey. And know because I’m meddlesome in tellurian faces over genetics.”

Marco Grob is a mural photographer formed in New York City.

Kira Pollack, who edited this print essay, is TIME’s executive of photography and visible enterprise.

Bianca Silva is a author and writer to TIME LightBox. Follow her on Twitter.