The association was founded by Red Apollo’s Rick Zhang Yifeng and is operated by film sales maestro Brett Lauter, as VP of tellurian sales and acquisitions. Lauter was formerly with companies including Entertainment Properties, AAAA Entertainment, and Pan Global Entertainment, and post-production services association Contact Video.
Saga has financial subsidy from Lens Media, primogenitor of Red Apollo. The new try starts life with a seven-film supply understanding from ZDF Enterprises, partial of German open broadcaster ZDF. It expects to be benefaction during a vital autumn film trade events including a Toronto festival and a American Film Market.
“We see Red Apollo as doing acquisitions from a U.S. and Europe. Saga complements that as a pan-Asia distributor,” Lauter told Variety. “In contrariety to U.S.-based distributors who try to cover a whole world, we are a China-based distributor with an bureau in a U.S. Our China imagination enables us to maximize rights-holders’ revenues in a fast-growing pan-Asian market.”
Saga, that defines Asia as including Japan, India, Indonesia and many points in between, though excludes Australia and New Zealand, does not now have a possess placement network outward China. In territories outward China, it will act as a sales agent.
“Most Saga films will not get a melodramatic recover in China. That’s not a problem as we have glorious connectors with a VoD and digital channels,” pronounced Lauter.
Lauter identified action, high concept, sci-fi and thrillers as pivotal genres of a company, ideally with films carrying during slightest one actor in a IMDb tip 500 ranking. “We’re dedicated to seeking films for placement with clever blurb value. The high-quality titles acquired by a ZDF partnership will be ideal for a territory.”
Red Apollo, that been handling given 2003 and now has 30 placement staff in China, was concerned in a China placement of “The Infiltrator,” “Pride Prejudice and Zombies,” and “The Zookeeper’s Wife.” Its subsequent melodramatic recover is Danny Boon-starring French movement comedy “Raid Dingue.”