Larry Busacca/Getty Images for Time Inc
Snap is a amicable media startup with only over 1800 employees. Apple is a world’s many profitable company, with over 80,000 US workers.
But Snap still sees a iPhone association as a competitor.
In an SEC filing expelled on Thursday, Snap mentions Apple several times as a competitor, notwithstanding a fact that Snap’s income comes from advertising, a business that Apple roughly entirely ignores.
Snap also mentions Facebook, Google, and Twitter as competitors, among others. But those companies have businesses that are some-more closely in foe with Snap’s primary product, Snapchat.
“We contest with other companies in each aspect of a business, quite with companies that concentration on mobile rendezvous and advertising,” Snap leadership wrote in a S-1 filing. “Many of these companies, such as Apple, Facebook (including Instagram and WhatsApp), Google (including YouTube), and Twitter, have significantly incomparable financial and tellurian resources and, in some cases, incomparable user bases.”
“We contest broadly with a amicable media offerings of Apple, Facebook, Google, and Twitter, and with other, mostly regional, amicable media platforms that have clever positions in sold countries,” according to a risk cause listed in Snap’s filing.
Snap is expected referring in a box of Apple to iMessage, a messaging height that facilities stickers and animations identical to Snapchat. Apple says there are 1 billion Apple inclination in use, and many of those can run iMessage.
One worry for Snap is that Apple could use a widespread position in a smartphone marketplace to flesh Snap off of consumers’ home screens. Apple has been rumored to be operative on a Snapchat-like video editing product, maybe in a camera app.
From a filing:
Certain competitors, including Apple, Facebook, and Google, could use clever or widespread positions in one or some-more markets to benefit rival advantages opposite us in areas where we operate, including by:
• integrating competing amicable media platforms or facilities into products they control such as hunt engines, web browsers, or mobile device handling systems;
• creation acquisitions for identical or interrelated products or services; or
• stopping Snapchat’s accessibility and usability by modifying existent hardware and program on that a Snapchat focus operates.
Snap has expelled a hardware product, Spectacles, putting a association some-more closely in foe with Apple, that creates a income by offered hardware. However, Apple does not have a eyeglasses product to contest with Spectacles, a span of camera-equipped eyeglasses that Snap CEO Evan Spiegel has called “a toy.”
In Thursday’s filing, Snap certified that a income from Spectacles was “not material.”