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Tumblr Wants to Join a Live Video Broadcasting Craze

All aboard a live video streaming bandwagon.

Tumblr, a blogging use Yahoo acquired in 2013 for $1.1 billion, looks to be a newest newcomer on that train, according to a new corporate blog Tumblr has set adult for a arriving service. The new blog, initial speckled by Twitter user David Chartier, says that Tumblr’s live video use will entrance on Tuesday.

The blog doesn’t offer many sum about a use other than a launch date and a news of streams Tumblr skeleton to promote tomorrow, such as a event with a Harlem Globetrotters player.

Along with some scheduled broadcasts, Tumblr also skeleton to deliver a underline for users to promote their possess live videos, according to a news from TechCrunch, citing unknown sources. This would put Tumblr in approach foe with Twitter’s Periscope and Facebook’s Live Video, nonetheless it’s misleading either video streaming would be partial of Tumblr’s existent app or would come as a apart app.

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Tumblr’s incursion into live video streaming comes during a vicious time for a service. Despite a outrageous recognition when acquired by Yahoo, Tumblr has reportedly given mislaid traction. Yahoo eventually motionless to write down $230 million of a blogging service’s value, an acknowledgment that a merger isn’t profitable off as planned. Tumblr also unsuccessful to strike Yahoo’s desirous $100 million ad income aim set in 2014, according to a new story by Mashable.

It’s misleading either live video streaming will assistance Tumblr get behind on track, yet a association is also formulation to betray a incomparable plan for real-time calm on Tuesday, according to TechCrunch.

Fortune has contacted Tumblr and will refurbish this story if we hear more.

Article source: http://fortune.com/2016/06/20/tumblr-live-video/

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