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What You Need to Know About YouTube’s Subscription Service, YouTube Red

YouTube’s biggest star will have a new uncover on YouTube Red called Scare PewDiePie.

YouTube denounced a long-awaited subscription use currently during an eventuality during a YouTube Space in Los Angeles. Dubbed YouTube Red, a advertising-free choice will go live one week from today, Oct. 28, opposite mobile phones, tablets, desktops and connected TVs.

Here’s what we need to know about a new service:

YouTube Red won’t impact a free, ad-supported version

YouTube Red is meant to be additive. Users can pointer adult to be Red members with their existent accounts. Think of it as a compensate wall, another approach for YouTube to supplement to Google’s bottom line. YouTube’s ad business is still strong: The array of advertisers has grown 40 percent over a past year, with a tip 100 advertisers augmenting their normal spend by 60 percent year over year.

This puts YouTube in foe with SVOD players

YouTube is banking on recurrent users to noise down $9.99 a month ($12.99 if you’re an Apple user) to be released from ads. Here’s how that cost compares to other subscription streaming players:

  • Netflix: $8.99
  • Hulu: $7.99, or $11.99 for a ad-free option
  • Amazon Prime: $99 per year (about $8.25 per month)
  • HBO Now: $14.99
  • Showtime: $10.99

YouTube Red will give scripted shows to a unscripted stars

When YouTube hired Suzanne Daniels from MTV to conduct adult a strange programming efforts, it signaled it was critical about upgrading from a millions of hours of user-generated videos. YouTube is rolling out a line-up of strange calm that will be disdainful usually to YouTube Red subscribers.

Some of a platform’s biggest creators, including PewDiePie, Lilly Singh, The Fine Bros. and Toby Turner, are among a YouTube stars producing scripted array for Red. The shows will start to hurl out early subsequent year. YouTube will compensate out a infancy of a income it gets from a subscriptions to a partners. Roughly 98 percent of a creators have sealed on for Red.

Subscribers also have a choice of saving videos and watch them offline.

YouTube Red subscribers get entrance to a new chronicle of YouTube music

YouTube Red developed from Music Key, a YouTube subscription use that launched in beta in Nov 2014. YouTube Music will have a giveaway standalone app and will be ad-free for YouTube Red subscribers. YouTube Music also works with Google Play Music, definition subscribers of possibly use get entrance to both.

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Article source: http://www.adweek.com/news/television/what-you-need-know-about-youtubes-subscription-service-youtube-red-167695