The video above was private from YouTube after announcement of this commentary. There are versions of a video uploaded by others, including one here.
By A.L. Bailey, a writer, repository duplicate editor, and online editor who lives in Hoover
Remember all those bikini-clad, sashaying, glitter-blowing, and extemporaneous piggyback-riding days of college? Me either. But according to a new video, it’s a whirlwind of shine and girl-on-girl piggyback rides during a University of Alabama’s Alpha Phi house.
No, it’s not a sharp Playboy Playmate or Girls Gone Wild video. It’s a sorority recruiting apparatus gaining on 500,000 views in a initial week on YouTube. It’s a march of white girls and blonde hair dye, concurrent clothing, bikinis and daisy dukes, shine and kisses, bouncing bodies, overjoyed hand-holding and hugging, tributary plunder shots, and relating flier sunglasses. It’s all so racially and aesthetically comparable and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering.
Are they recruiting a different and gifted organisation of immature women embarking on a college education? Upon initial or even fifth glance, substantially not. Hormonal college-aged guys? Most confidently yes. Older, masculine YouTube creepers? A resounding yes.
Like a many other videos of a ilk found online for sororities distant and wide, it’s ostensible to work as a sales apparatus to pull in intensity new members (PNMs). But distinct many other videos, Alpha Phi’s video stands out in a “beauty and bounce” difficulty and in a prolongation value. Yes, sororities are famous for being flattering and flirty; they aren’t bastions of feminist ideologies. But maybe they shouldn’t totally harm them either.
Just final week during a GOP debate, Megyn Kelly of Fox News called out Donald Trump for dismissing women with misogynous insults. Mere hours later, he valid her indicate by holding to Twitter to call her a “bimbo.” He also valid a indicate that women, in 2015, contingency still work diligently to be taken seriously. The continued quarrel for equal pay, a superiority of women not being in assign of their possess medical issues, and a ever-increasing series of women who are still entrance out opposite Bill Cosby after decades of aroused overpower uncover that we are not nonetheless taken seriously.
Meanwhile, these immature women, with all their flouncing and hair-flipping, are creation it so terribly formidable for anyone to take them seriously, now or in a future. The video lacks any discuss of core ideals or use and hospitality efforts. It lacks piece though boasts bodies. It’s a kind of thing that subconsciously educates immature organisation on how to perceive, and subsequently treat, women in their lives. It’s a kind of thing we never wish my immature daughters to see or emulate.
To a incoming PNMs, this video has a transparent sales pitch: beauty, sexuality, and a specific demeanour above all. They’re offered themselves on looks alone, as a commodity. Sadly, line don’t tend to authority many respect.
So who is shopping what they’re selling?
Men, from Donald Trump on down to companionship pledges, are shopping it over and over again with harmful results.
The Alpha Phi house, showy and imposing, claims to nap 72 immature women. That’s 72 women who certainly contingency be value some-more than their appearances and who can ask themselves if a messages they’re promulgation are a best and many accurate depictions of who they are.
That’s 72 women who will potentially launch careers on a consequence of their preparation and work among organisation who were once a frat brothers examination their video.
And that’s 72 women who will wish to be taken severely rather than be called bimbos by those masculine coworkers.
That’s 72 women who could be a joined front for empowerment, not print children for unpropitious stereotypes and clichés.
During filming, did any of them stop to consider about what they’d be selling? Did they consider they were offered a important set of sorority section ideals? Did they consider they were offered a kind of sisterhood that looks out for all women? Or were they focused on carrying a hottest video in a recognition competition that is sorority recruitment? Were they confident with being viewed as offered a beautiful party-girl, cookie-cutter commodity? Were they confident with being the commodity?
Most importantly, did they comprehend they are a organisation of immature women sanctified with intensity who are offered themselves, and any other, short?