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Moscow’s TsUM Creating China-Friendly Store to Grow Profits

Mercury, a oppulance code distributor that manages Moscow’s TsUM dialect store, is building a traveller selling debate to boost a series of Chinese customers, a RBC news website reported Thursday.

TsUM is conducting negotiations with Chinese debate companies, a Russian Intourist transport user and a World Without Borders transport association, a store’s ubiquitous executive Alexander Pavlov told RBC.

The share of Chinese business in TsUM now totals 7 percent, Pavlov said, adding that he expects this figure to strech 30 percent within dual to 3 years.

In sequence to attract Chinese shoppers, TsUM is operative on formulating China-friendly sourroundings in a store. Twenty-five of a store’s employees pronounce Chinese and some of a store’s promotion is accessible in Chinese. The store skeleton to sinecure some-more Chinese-speaking staff.

According to Russia’s sovereign tourism group Rostourism, a series of Chinese tourists visiting Russia is augmenting rapidly. In a initial 9 months of 2015, 583,600 Chinese tourists trafficked to Russia, 63 percent some-more than in a same duration final year, RBC reported.

In Moscow alone, Chinese visitors spent between $800 million and $1 billion final year, Vladimir Chernikov, a conduct of a capital’s inter-regional family and tourism dialect pronounced Wednesday, according to Interfax.

Article source: http://www.themoscowtimes.com/article/558694.html