Home / Business / Naming rights shopped to account Hancock piazza redevelopment

Naming rights shopped to account Hancock piazza redevelopment

CHICAGO (AP) — Another iconic Chicago skyscraper might be in line for a new name.

The owners of a John Hancock Center is offered a fixing rights for a 47-year-old building to compensate for a due redevelopment of a piazza in front of a Michigan Avenue building.

Stephen Hearn presented his devise to a Magnificent Mile Association, a nonprofit organisation compelling businesses along North Michigan Avenue. It enclosed a digest display where a sponsor’s name could seem in three-foot-high letters nearby a third building of a 100-floor tower.

Hearn pronounced offered a fixing rights is essential to removing a $10 million piazza devise off a ground.

Hearn’s devise isn’t sitting good with some. Ward Miller of Preservation Chicago says changes to a plaza, a building’s masquerade and a name could harm a legacy.

Article source: http://www.sfgate.com/news/article/Naming-rights-shopped-to-fund-Hancock-plaza-7906294.php